{"id":7312,"date":"2024-09-09T16:09:17","date_gmt":"2024-09-09T16:09:17","guid":{"rendered":"https:\/\/perma.earth\/?post_type=product&p=7312"},"modified":"2026-05-04T12:46:44","modified_gmt":"2026-05-04T12:46:44","slug":"engagement-tools-and-marketing-guidelines","status":"publish","type":"product","link":"https:\/\/perma.earth\/de\/product\/engagement-tools-and-marketing-guidelines\/","title":{"rendered":"Engagement-Tools und Marketing f\u00fcr CoLab-Teams \u00fcber verschiedene Medienkan\u00e4le"},"content":{"rendered":"

Dies ist ein mehrseitiges Leitfadendokument, das von aktuellen und zuk\u00fcnftigen CoLab-Mitgliedern verwendet werden kann. Es beschreibt, welche Medienkan\u00e4le der CoLab derzeit nutzt und wie diese eingesetzt werden k\u00f6nnen. Ziel dieses Dokuments ist es, dem CoLab beim Aufbau einer Fangemeinde zu helfen und den CoLab-Mitgliedern sowie den mit dem CoLab verb\u00fcndeten Partnern Plattformen zur Verf\u00fcgung zu stellen, auf denen sie ihre eigenen Dienstleistungen, Veranstaltungen, Schulungen usw. bewerben k\u00f6nnen. Es kann eine Zeit kommen, in der die Kommunikationsfunktion des CoLab nicht mehr finanziert wird und die Kommunikation daher weitgehend an die Projekte zur Selbstverwaltung zur\u00fcckgegeben wird. Wenn Sie zum ersten Mal hier sind, empfehlen wir Ihnen, das gesamte Dokument mindestens einmal durchzulesen. Sie werden sehen, dass jeder Abschnitt detailliert auf den Zugriff und die optimale Nutzung der Ihnen und Ihrem Team zur Verf\u00fcgung stehenden Tools eingeht.<\/p>\n

Sie k\u00f6nnen auch einen Blick auf die CoLab-Marketing-Inhaltspolitik<\/a>, die ein Begleitdokument zu diesem Dokument ist.<\/p>\n

Dieses Dokument wurde erstellt von der Kommunikation, \u00d6ffentlichkeitsarbeit und Engagement<\/a> Team. Diese Arbeit wurde finanziert von der N\u00e4chste Schritte Projekt<\/a> als Teil der Internationales Permakultur CoLab.<\/a><\/p>\n

 <\/p>\n

\n

Wir haben eine kurze Umfrage f\u00fcr Personen erstellt, die unsere Ressourcen herunterladen. Wenn Sie ein paar Minuten Zeit haben, w\u00fcrden wir uns sehr \u00fcber Ihre Mithilfe beim Ausf\u00fcllen freuen. Dies wird uns helfen, die Qualit\u00e4t unserer Ressourcen zu verbessern und besser zu verstehen, wie sie genutzt werden.<\/p>\n

F\u00fcllen Sie die Umfrage hier aus. <\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Dies ist ein mehrseitiges Richtliniendokument, das von aktuellen und zuk\u00fcnftigen CoLab-Mitgliedern verwendet werden kann. Es beschreibt, welche Medienkan\u00e4le das CoLab derzeit nutzt und wie diese zu verwenden sind.<\/p>","protected":false},"featured_media":8972,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[294,290,192,193],"product_tag":[],"class_list":{"0":"post-7312","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-all-resources","7":"product_cat-communications-engagement-outreach-circle","8":"product_cat-community-organisation-templates","9":"product_cat-next-steps-project","11":"first","12":"instock","13":"downloadable","14":"shipping-taxable","15":"purchasable","16":"product-type-simple"},"acf":[],"featured_image_urls":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable":"

This is a multi-page guidelines document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them.<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable_v2":"

This is a multi-page guidelines document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product\/7312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/comments?post=7312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/media\/8972"}],"wp:attachment":[{"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/media?parent=7312"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product_brand?post=7312"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product_cat?post=7312"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product_tag?post=7312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}