{"id":7312,"date":"2024-09-09T16:09:17","date_gmt":"2024-09-09T16:09:17","guid":{"rendered":"https:\/\/perma.earth\/?post_type=product&p=7312"},"modified":"2026-04-17T09:48:40","modified_gmt":"2026-04-17T09:48:40","slug":"engagement-tools-and-marketing-guidelines","status":"publish","type":"product","link":"https:\/\/perma.earth\/de\/product\/engagement-tools-and-marketing-guidelines\/","title":{"rendered":"Engagement-Tools und Marketing f\u00fcr CoLab-Teams \u00fcber verschiedene Medienkan\u00e4le"},"content":{"rendered":"

Dies ist ein mehrseitiges internes Dokument, das von derzeitigen und zuk\u00fcnftigen CoLab-Mitgliedern verwendet werden kann. Es zeigt auf, welche Medienkan\u00e4le das CoLab derzeit nutzt und wie diese genutzt werden k\u00f6nnen. Ziel dieses Dokuments ist es, das CoLab beim Aufbau einer Anh\u00e4ngerschaft zu unterst\u00fctzen und CoLab-Mitgliedern und CoLab-Verb\u00fcndeten Plattformen zur Verf\u00fcgung zu stellen, auf denen sie ihre eigenen Dienstleistungen, Veranstaltungen, Schulungen usw. bewerben k\u00f6nnen. Es k\u00f6nnte der Zeitpunkt kommen, an dem die Kommunikationsfunktion des CoLab nicht mehr finanziert wird und daher die Kommunikation weitgehend an die Projekte zur Selbstverwaltung zur\u00fcckgegeben wird. Wenn Sie zum ersten Mal hier sind, empfehlen wir Ihnen, das gesamte Dokument mindestens einmal durchzugehen. Sie werden sehen, dass jeder Abschnitt detailliert auf den Zugang und die optimale Nutzung der Ihnen und Ihrem Team zur Verf\u00fcgung stehenden Instrumente eingeht.<\/p>\n

Sie k\u00f6nnen auch einen Blick auf die CoLab-Marketing-Inhaltspolitik<\/a>, die ein Begleitdokument zu diesem Dokument ist.<\/p>\n

Dieses Dokument wurde erstellt von der Kommunikation, \u00d6ffentlichkeitsarbeit und Engagement<\/a> Team. Diese Arbeit wurde finanziert von der N\u00e4chste Schritte Projekt<\/a> als Teil der Internationales Permakultur CoLab.<\/a><\/p>\n

 <\/p>\n

\n

Wir haben eine kurze Umfrage f\u00fcr Personen erstellt, die unsere Ressourcen herunterladen. Wenn Sie ein paar Minuten Zeit haben, w\u00fcrden wir uns sehr \u00fcber Ihre Mithilfe beim Ausf\u00fcllen freuen. Dies wird uns helfen, die Qualit\u00e4t unserer Ressourcen zu verbessern und besser zu verstehen, wie sie genutzt werden.<\/p>\n

F\u00fcllen Sie die Umfrage hier aus. <\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

This is a multipage internal document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them. The aim of this document is to help the CoLab to build a following and to provide CoLab members and CoLab allied partners […]<\/p>\n","protected":false},"featured_media":8972,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[192,193],"product_tag":[],"class_list":{"0":"post-7312","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-community-organisation-templates","7":"product_cat-next-steps-project","9":"first","10":"instock","11":"downloadable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"featured_image_urls":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable":"

This is a multipage internal document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them. The aim of this document is to help the CoLab to build a following and to provide CoLab members and CoLab allied partners with platforms where they can promote their own services, events, trainings, etc. There may come a time where the communications function of the CoLab is no longer funded and therefore communications will largely be handed back to the projects for self- management. If this is…<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable_v2":"

This is a multipage internal document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them. The aim of this document is to help the CoLab to build a following and to provide CoLab members and CoLab allied partners with platforms where they can promote their own services, events, trainings, etc. There may come a time where the communications function of the CoLab is no longer funded and therefore communications will largely be handed back to the projects for self- management. If this is…<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product\/7312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/comments?post=7312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/media\/8972"}],"wp:attachment":[{"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/media?parent=7312"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product_brand?post=7312"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product_cat?post=7312"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product_tag?post=7312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}