{"id":7515,"date":"2024-12-04T14:04:23","date_gmt":"2024-12-04T14:04:23","guid":{"rendered":"https:\/\/perma.earth\/?post_type=product&#038;p=7515"},"modified":"2026-04-20T14:09:30","modified_gmt":"2026-04-20T14:09:30","slug":"colab-marketing-content-policy","status":"publish","type":"product","link":"https:\/\/perma.earth\/de\/product\/colab-marketing-content-policy\/","title":{"rendered":"CoLab Marketing Inhalte \u2013 Was gepostet werden kann und was nicht"},"content":{"rendered":"<p>Diese Richtlinie ist ein internes Dokument f\u00fcr CoLab-Mitglieder. Es dokumentiert, welche Art von Inhalten von CoLab-Mitgliedern auf den Social-Media-Kan\u00e4len des CoLab geteilt werden d\u00fcrfen. Sie ist als Erg\u00e4nzung zu den folgenden Dokumenten gedacht <a href=\"https:\/\/perma.earth\/de\/produkt\/engagement-tools-and-marketing-guidelines\/?preview_id=7312&amp;preview_nonce=1b10a6bb5d&amp;_thumbnail_id=5182&amp;preview=true\">CoLab Engagement Tools und Marketingrichtlinien<\/a>. In diesem Dokument wird speziell darauf eingegangen, was gepostet werden darf und was nicht, d. h. welche Inhalte f\u00fcr diese externen Mitteilungen zul\u00e4ssig sind, und es werden Hinweise zum Ton gegeben. Es gibt Leitlinien daf\u00fcr, wie man \u00fcber Themen oder Personen so berichten kann, dass die beabsichtigte Botschaft wirksam vermittelt wird und gleichzeitig Kontroversen vermieden werden.<\/p>\n<p>Dieses Dokument wurde erstellt von der <a href=\"https:\/\/perma.earth\/de\/project\/communications-and-engagement-activities\/\">Kommunikation, \u00d6ffentlichkeitsarbeit und Engagement<\/a> Team. Diese Arbeit wurde finanziert von der <a href=\"https:\/\/perma.earth\/de\/project\/next-steps-project\/\">N\u00e4chste Schritte Projekt<\/a> als Teil der <a href=\"https:\/\/perma.earth\/de\/\">Internationales Permakultur CoLab.<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fcollabora.collective.tools%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fcloud.perma.earth%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F1090528_ocrwh2195e7x%26ServerId%3D74d25f04%26ViewId%3D5%26Tag%3Dbf716e87e9f4263f\">\n<p>Wir haben eine kurze Umfrage f\u00fcr Personen erstellt, die unsere Ressourcen herunterladen. Wenn Sie ein paar Minuten Zeit haben, w\u00fcrden wir uns sehr \u00fcber Ihre Mithilfe beim Ausf\u00fcllen freuen. Dies wird uns helfen, die Qualit\u00e4t unserer Ressourcen zu verbessern und besser zu verstehen, wie sie genutzt werden.<\/p>\n<p><a href=\"https:\/\/cloud.perma.earth\/index.php\/apps\/forms\/s\/46if5A4NkE8nPHNDk4ZGarNL\">F\u00fcllen Sie die Umfrage hier aus. <\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>This policy is an internal document for CoLab members. It documents what kind of content is appropriate to be shared by CoLab members on the CoLab social media channels. It is intended to be a companion to the CoLab Engagement Tools and Marketing Guidelines document. This document covers specifically what and what not to post. [&hellip;]<\/p>\n","protected":false},"featured_media":8972,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"This policy is an internal document for CoLab members. 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It documents what kind of content is appropriate to be shared by CoLab members on the CoLab social media channels. It is intended to be a companion to the CoLab Engagement Tools and Marketing Guidelines document. This document covers specifically what and what not to post. i.e. which content is permissible for these external communications, as well as pointers about tone. There are guidelines on how to cover subjects or people in a way that helps to bring the intended message across effectively whilst avoiding controversy. This document was produced by&hellip;<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 comments","featured_image_urls_v2":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable_v2":"<p>This policy is an internal document for CoLab members. It documents what kind of content is appropriate to be shared by CoLab members on the CoLab social media channels. It is intended to be a companion to the CoLab Engagement Tools and Marketing Guidelines document. This document covers specifically what and what not to post. i.e. which content is permissible for these external communications, as well as pointers about tone. There are guidelines on how to cover subjects or people in a way that helps to bring the intended message across effectively whilst avoiding controversy. This document was produced by&hellip;<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product\/7515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/comments?post=7515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/media\/8972"}],"wp:attachment":[{"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/media?parent=7515"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product_brand?post=7515"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product_cat?post=7515"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/perma.earth\/de\/wp-json\/wp\/v2\/product_tag?post=7515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}