{"id":7312,"date":"2024-09-09T16:09:17","date_gmt":"2024-09-09T16:09:17","guid":{"rendered":"https:\/\/perma.earth\/?post_type=product&p=7312"},"modified":"2026-04-17T09:48:40","modified_gmt":"2026-04-17T09:48:40","slug":"engagement-tools-and-marketing-guidelines","status":"publish","type":"product","link":"https:\/\/perma.earth\/es\/product\/engagement-tools-and-marketing-guidelines\/","title":{"rendered":"Herramientas de participaci\u00f3n y marketing para equipos CoLab a trav\u00e9s de diversos medios de comunicaci\u00f3n"},"content":{"rendered":"

Este es un documento interno de varias p\u00e1ginas que puede ser utilizado por los miembros actuales y futuros de CoLab. Describe los canales de medios con los que CoLab est\u00e1 comprometido actualmente y c\u00f3mo utilizarlos. El objetivo de este documento es ayudar a CoLab a construir una audiencia y proporcionar a los miembros de CoLab y a los socios aliados de CoLab plataformas donde puedan promocionar sus propios servicios, eventos, capacitaciones, etc. Puede llegar un momento en que la funci\u00f3n de comunicaciones de CoLab ya no est\u00e9 financiada y, por lo tanto, las comunicaciones se devuelvan en gran medida a los proyectos para su autogesti\u00f3n. Si es la primera vez que est\u00e1 aqu\u00ed, le sugerimos que revise todo el documento al menos una vez. Ver\u00e1 que cada secci\u00f3n cubre en detalle el acceso y el uso \u00f3ptimo de las herramientas disponibles para usted y su equipo.<\/p>\n

Tambi\u00e9n puedes echar un vistazo a la Pol\u00edtica de contenidos de marketing de CoLab<\/a>, que acompa\u00f1a a este documento.<\/p>\n

Este documento ha sido elaborado por el Comunicaci\u00f3n, divulgaci\u00f3n y participaci\u00f3n<\/a> equipo. Este trabajo ha sido financiado por el Pr\u00f3ximos Pasos del Proyecto<\/a> como parte del Laboratorio Internacional de Permacultura.<\/a><\/p>\n

 <\/p>\n

\n

Hemos creado una breve encuesta para las personas que descargan nuestros recursos. Si tiene un par de minutos, agradecer\u00edamos enormemente su ayuda para completarla. Esto ayudar\u00e1 a mejorar la calidad de nuestros recursos y a comprender mejor c\u00f3mo se est\u00e1n utilizando.<\/p>\n

Complete la encuesta aqu\u00ed. <\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

This is a multipage internal document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them. The aim of this document is to help the CoLab to build a following and to provide CoLab members and CoLab allied partners […]<\/p>\n","protected":false},"featured_media":8972,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[192,193],"product_tag":[],"class_list":{"0":"post-7312","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-community-organisation-templates","7":"product_cat-next-steps-project","9":"first","10":"instock","11":"downloadable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"featured_image_urls":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable":"

This is a multipage internal document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them. The aim of this document is to help the CoLab to build a following and to provide CoLab members and CoLab allied partners with platforms where they can promote their own services, events, trainings, etc. There may come a time where the communications function of the CoLab is no longer funded and therefore communications will largely be handed back to the projects for self- management. If this is…<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 comentarios","featured_image_urls_v2":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable_v2":"

This is a multipage internal document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them. The aim of this document is to help the CoLab to build a following and to provide CoLab members and CoLab allied partners with platforms where they can promote their own services, events, trainings, etc. There may come a time where the communications function of the CoLab is no longer funded and therefore communications will largely be handed back to the projects for self- management. If this is…<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/product\/7312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/comments?post=7312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/media\/8972"}],"wp:attachment":[{"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/media?parent=7312"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/product_brand?post=7312"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/product_cat?post=7312"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/product_tag?post=7312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}