{"id":8002,"date":"2025-06-23T12:44:13","date_gmt":"2025-06-23T12:44:13","guid":{"rendered":"https:\/\/perma.earth\/?post_type=product&p=8002"},"modified":"2026-04-20T14:27:38","modified_gmt":"2026-04-20T14:27:38","slug":"training-and-workshop-designs-mva-ethical-marketing-for-permaculture-projects","status":"publish","type":"product","link":"https:\/\/perma.earth\/es\/product\/training-and-workshop-designs-mva-ethical-marketing-for-permaculture-projects\/","title":{"rendered":"MVA \u2013 Marketing \u00c9tico para Proyectos de Permacultura"},"content":{"rendered":"

En esta sesi\u00f3n introductoria gratuita exploramos los aspectos esenciales del marketing \u00e9tico para proyectos regenerativos y de permacultura. Hablamos de c\u00f3mo comunicar tu prop\u00f3sito claramente, entender a tu audiencia y empezar a construir un mensaje que resuene profundamente, sin depender de t\u00e1cticas explotadoras. Dise\u00f1ada para los agentes del cambio, esta sesi\u00f3n ofrece una alternativa refrescante a los consejos de marketing tradicionales, alineando las estrategias de comunicaci\u00f3n con los principios de la permacultura. Hablamos de c\u00f3mo comercializar como una flor, difundir buenas noticias como un abejorro y entender a su p\u00fablico como un micelio. PDF con enlaces al dise\u00f1o, la grabaci\u00f3n y la presentaci\u00f3n de la sesi\u00f3n.<\/p>\n

Este documento ha sido elaborado por Academia M\u00ednima Viable<\/a>. Este trabajo fue financiado por el Pr\u00f3ximos Pasos del Proyecto<\/a> como parte del Laboratorio Internacional de Permacultura.<\/a><\/p>\n

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Hemos creado una breve encuesta para las personas que descargan nuestros recursos. Si tiene un par de minutos, agradecer\u00edamos enormemente su ayuda para completarla. Esto ayudar\u00e1 a mejorar la calidad de nuestros recursos y a comprender mejor c\u00f3mo se est\u00e1n utilizando.<\/p>\n

Complete la encuesta aqu\u00ed. <\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

In this free introductory session we explored the essentials of ethical marketing for regenerative and permaculture projects. We covered how to communicate your purpose clearly, understand your audience, and begin building a message that resonates deeply – without relying on exploitative tactics. Designed for changemakers, this session offers a refreshing alternative to traditional marketing advice, […]<\/p>\n","protected":false},"featured_media":8984,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[193,195],"product_tag":[],"class_list":{"0":"post-8002","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-next-steps-project","7":"product_cat-training-and-workshop-designs","9":"first","10":"instock","11":"downloadable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"featured_image_urls":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-100x100.jpg",100,100,true]},"post_excerpt_stackable":"

In this free introductory session we explored the essentials of ethical marketing for regenerative and permaculture projects. We covered how to communicate your purpose clearly, understand your audience, and begin building a message that resonates deeply – without relying on exploitative tactics. Designed for changemakers, this session offers a refreshing alternative to traditional marketing advice, aligning communication strategies with permaculture principles. We covered how to market like a flower, spread good news like a bumblebee, and understand your audience like a mycelium. A PDF with links to the session design, recording and presentation. This document was produced by Minimum Viable…<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 comentarios","featured_image_urls_v2":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-100x100.jpg",100,100,true]},"post_excerpt_stackable_v2":"

In this free introductory session we explored the essentials of ethical marketing for regenerative and permaculture projects. We covered how to communicate your purpose clearly, understand your audience, and begin building a message that resonates deeply – without relying on exploitative tactics. Designed for changemakers, this session offers a refreshing alternative to traditional marketing advice, aligning communication strategies with permaculture principles. We covered how to market like a flower, spread good news like a bumblebee, and understand your audience like a mycelium. A PDF with links to the session design, recording and presentation. This document was produced by Minimum Viable…<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/product\/8002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/comments?post=8002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/media\/8984"}],"wp:attachment":[{"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/media?parent=8002"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/product_brand?post=8002"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/product_cat?post=8002"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/perma.earth\/es\/wp-json\/wp\/v2\/product_tag?post=8002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}