{"id":7312,"date":"2024-09-09T16:09:17","date_gmt":"2024-09-09T16:09:17","guid":{"rendered":"https:\/\/perma.earth\/?post_type=product&p=7312"},"modified":"2026-04-17T09:48:40","modified_gmt":"2026-04-17T09:48:40","slug":"outils-dengagement-et-lignes-directrices-en-matiere-de-marketing","status":"publish","type":"product","link":"https:\/\/perma.earth\/fr\/product\/engagement-tools-and-marketing-guidelines\/","title":{"rendered":"Outils d'engagement et marketing pour les \u00e9quipes CoLab utilisant divers canaux m\u00e9diatiques"},"content":{"rendered":"

Il s'agit d'un document interne de plusieurs pages qui peut \u00eatre utilis\u00e9 par les membres actuels et futurs du CoLab. Il d\u00e9crit les canaux m\u00e9diatiques avec lesquels le CoLab s'engage actuellement et la mani\u00e8re de les utiliser. L'objectif de ce document est d'aider le CoLab \u00e0 se constituer un public et de fournir aux membres du CoLab et aux partenaires alli\u00e9s du CoLab des plateformes o\u00f9 ils peuvent promouvoir leurs propres services, \u00e9v\u00e9nements, formations, etc. Il se peut qu'un jour la fonction de communication du CoLab ne soit plus financ\u00e9e et que, par cons\u00e9quent, les communications soient en grande partie confi\u00e9es aux projets pour qu'ils les g\u00e8rent eux-m\u00eames. Si c'est la premi\u00e8re fois que vous venez ici, nous vous sugg\u00e9rons de parcourir l'ensemble du document au moins une fois. Vous verrez que chaque section couvre en d\u00e9tail l'acc\u00e8s et l'utilisation optimale des outils mis \u00e0 votre disposition et \u00e0 celle de votre \u00e9quipe.<\/p>\n

Vous pouvez \u00e9galement consulter le site Politique de contenu marketing du CoLab<\/a>, qui accompagne le pr\u00e9sent document.<\/p>\n

Ce document a \u00e9t\u00e9 produit par le Communication, sensibilisation et engagement<\/a> l'\u00e9quipe. Ce travail a \u00e9t\u00e9 financ\u00e9 par la Projet Next Steps<\/a> dans le cadre de la International Permaculture CoLab.<\/a><\/p>\n

 <\/p>\n

\n

Nous avons cr\u00e9\u00e9 un court sondage pour les personnes qui t\u00e9l\u00e9chargent nos ressources. Si vous avez quelques minutes, nous appr\u00e9cierions grandement votre aide pour le remplir. Cela nous aidera \u00e0 am\u00e9liorer la qualit\u00e9 de nos ressources et \u00e0 mieux comprendre comment elles sont utilis\u00e9es.<\/p>\n

Remplissez le sondage ici. <\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

This is a multipage internal document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them. The aim of this document is to help the CoLab to build a following and to provide CoLab members and CoLab allied partners […]<\/p>\n","protected":false},"featured_media":8972,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[192,193],"product_tag":[],"class_list":{"0":"post-7312","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-community-organisation-templates","7":"product_cat-next-steps-project","9":"first","10":"instock","11":"downloadable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"featured_image_urls":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable":"

This is a multipage internal document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them. The aim of this document is to help the CoLab to build a following and to provide CoLab members and CoLab allied partners with platforms where they can promote their own services, events, trainings, etc. There may come a time where the communications function of the CoLab is no longer funded and therefore communications will largely be handed back to the projects for self- management. If this is\u2026<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 commentaire","featured_image_urls_v2":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable_v2":"

This is a multipage internal document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them. The aim of this document is to help the CoLab to build a following and to provide CoLab members and CoLab allied partners with platforms where they can promote their own services, events, trainings, etc. There may come a time where the communications function of the CoLab is no longer funded and therefore communications will largely be handed back to the projects for self- management. If this is\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product\/7312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/comments?post=7312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/media\/8972"}],"wp:attachment":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/media?parent=7312"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product_brand?post=7312"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product_cat?post=7312"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product_tag?post=7312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}