{"id":7312,"date":"2024-09-09T16:09:17","date_gmt":"2024-09-09T16:09:17","guid":{"rendered":"https:\/\/perma.earth\/?post_type=product&p=7312"},"modified":"2026-05-04T12:46:44","modified_gmt":"2026-05-04T12:46:44","slug":"outils-dengagement-et-lignes-directrices-en-matiere-de-marketing","status":"publish","type":"product","link":"https:\/\/perma.earth\/fr\/product\/engagement-tools-and-marketing-guidelines\/","title":{"rendered":"Outils d'engagement et marketing pour les \u00e9quipes CoLab utilisant divers canaux m\u00e9diatiques"},"content":{"rendered":"

Ceci est un document de directives multi-pages qui peut \u00eatre utilis\u00e9 par les membres actuels et futurs du CoLab. Il d\u00e9crit les canaux m\u00e9diatiques avec lesquels le CoLab s'engage actuellement et comment les utiliser. L'objectif de ce document est d'aider le CoLab \u00e0 construire un public et \u00e0 fournir aux membres du CoLab et aux partenaires alli\u00e9s du CoLab des plateformes o\u00f9 ils peuvent promouvoir leurs propres services, \u00e9v\u00e9nements, formations, etc. Il se peut qu'un jour, la fonction de communication du CoLab ne soit plus financ\u00e9e et que les communications soient largement rendues aux projets pour une autogestion. Si c'est la premi\u00e8re fois que vous venez ici, nous vous sugg\u00e9rons de parcourir l'ensemble du document au moins une fois. Vous verrez que chaque section couvre en d\u00e9tail l'acc\u00e8s et l'utilisation optimale des outils \u00e0 votre disposition et \u00e0 celle de votre \u00e9quipe.<\/p>\n

Vous pouvez \u00e9galement consulter le site Politique de contenu marketing du CoLab<\/a>, qui accompagne le pr\u00e9sent document.<\/p>\n

Ce document a \u00e9t\u00e9 produit par le Communication, sensibilisation et engagement<\/a> l'\u00e9quipe. Ce travail a \u00e9t\u00e9 financ\u00e9 par la Projet Next Steps<\/a> dans le cadre de la International Permaculture CoLab.<\/a><\/p>\n

 <\/p>\n

\n

Nous avons cr\u00e9\u00e9 un court sondage pour les personnes qui t\u00e9l\u00e9chargent nos ressources. Si vous avez quelques minutes, nous appr\u00e9cierions grandement votre aide pour le remplir. Cela nous aidera \u00e0 am\u00e9liorer la qualit\u00e9 de nos ressources et \u00e0 mieux comprendre comment elles sont utilis\u00e9es.<\/p>\n

Remplissez le sondage ici. <\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Ceci est un document de directives en plusieurs pages qui peut \u00eatre utilis\u00e9 par les membres actuels et futurs du CoLab. Il d\u00e9crit les canaux m\u00e9diatiques avec lesquels le CoLab est actuellement engag\u00e9 et comment les utiliser.<\/p>","protected":false},"featured_media":8972,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[294,290,192,193],"product_tag":[],"class_list":["post-7312","product","type-product","status-publish","has-post-thumbnail","product_cat-all-resources","product_cat-communications-engagement-outreach-circle","product_cat-community-organisation-templates","product_cat-next-steps-project","first","instock","downloadable","shipping-taxable","purchasable","product-type-simple"],"acf":[],"featured_image_urls":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable":"

This is a multi-page guidelines document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them.<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 commentaire","featured_image_urls_v2":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable_v2":"

This is a multi-page guidelines document that can be used by current and future CoLab members. It outlines which media channels the CoLab is currently engaging with and how to utilize them.<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product\/7312","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/comments?post=7312"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/media\/8972"}],"wp:attachment":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/media?parent=7312"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product_brand?post=7312"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product_cat?post=7312"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product_tag?post=7312"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}