{"id":7515,"date":"2024-12-04T14:04:23","date_gmt":"2024-12-04T14:04:23","guid":{"rendered":"https:\/\/perma.earth\/?post_type=product&#038;p=7515"},"modified":"2026-04-20T14:09:30","modified_gmt":"2026-04-20T14:09:30","slug":"colab-marketing-content-policy","status":"publish","type":"product","link":"https:\/\/perma.earth\/fr\/product\/colab-marketing-content-policy\/","title":{"rendered":"Contenu marketing du CoLab - Ce qui peut et ne peut pas \u00eatre publi\u00e9"},"content":{"rendered":"<p>Cette politique est un document interne destin\u00e9 aux membres de CoLab. Elle documente le type de contenu appropri\u00e9 \u00e0 partager par les membres de CoLab sur les canaux de m\u00e9dias sociaux de CoLab. Elle est destin\u00e9e \u00e0 compl\u00e9ter le <a href=\"https:\/\/perma.earth\/fr\/produit\/outils-dengagement-et-lignes-directrices-en-matiere-de-marketing\/?preview_id=7312&amp;preview_nonce=1b10a6bb5d&amp;_thumbnail_id=5182&amp;preview=true\">Outils d'engagement CoLab et directives marketing<\/a>. Ce document couvre sp\u00e9cifiquement ce qu'il faut afficher et ce qu'il ne faut pas afficher. C'est-\u00e0-dire quel contenu est acceptable pour ces communications externes, ainsi que des conseils sur le ton. Il existe des directives sur la mani\u00e8re d'aborder des sujets ou des personnes de mani\u00e8re \u00e0 transmettre efficacement le message souhait\u00e9 tout en \u00e9vitant la controverse.<\/p>\n<p>Ce document a \u00e9t\u00e9 produit par le <a href=\"https:\/\/perma.earth\/fr\/projet\/activites-de-communication-et-dengagement\/\">Communication, sensibilisation et engagement<\/a> l'\u00e9quipe. Ce travail a \u00e9t\u00e9 financ\u00e9 par la <a href=\"https:\/\/perma.earth\/fr\/projet\/projet-prochaines-etapes-2\/\">Projet Next Steps<\/a> dans le cadre de la <a href=\"https:\/\/perma.earth\/fr\/\">International Permaculture CoLab.<\/a><\/p>\n<p>&nbsp;<\/p>\n<div id=\"meta-origin\" data-coolorigin=\"https%3A%2F%2Fcollabora.collective.tools%2Fcool%2Fclipboard%3FWOPISrc%3Dhttps%253A%252F%252Fcloud.perma.earth%252Findex.php%252Fapps%252Frichdocuments%252Fwopi%252Ffiles%252F1090528_ocrwh2195e7x%26ServerId%3D74d25f04%26ViewId%3D5%26Tag%3Dbf716e87e9f4263f\">\n<p>Nous avons cr\u00e9\u00e9 un court sondage pour les personnes qui t\u00e9l\u00e9chargent nos ressources. Si vous avez quelques minutes, nous appr\u00e9cierions grandement votre aide pour le remplir. Cela nous aidera \u00e0 am\u00e9liorer la qualit\u00e9 de nos ressources et \u00e0 mieux comprendre comment elles sont utilis\u00e9es.<\/p>\n<p><a href=\"https:\/\/cloud.perma.earth\/index.php\/apps\/forms\/s\/46if5A4NkE8nPHNDk4ZGarNL\">Remplissez le sondage ici. <\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>This policy is an internal document for CoLab members. It documents what kind of content is appropriate to be shared by CoLab members on the CoLab social media channels. It is intended to be a companion to the CoLab Engagement Tools and Marketing Guidelines document. This document covers specifically what and what not to post. [&hellip;]<\/p>\n","protected":false},"featured_media":8972,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"This policy is an internal document for CoLab members. 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There are guidelines on how to cover subjects or people in a way that helps to bring the intended message across effectively whilst avoiding controversy.","_et_gb_content_width":""},"product_brand":[],"product_cat":[192,193],"product_tag":[],"class_list":{"0":"post-7515","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-community-organisation-templates","7":"product_cat-next-steps-project","9":"first","10":"instock","11":"downloadable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"featured_image_urls":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable":"<p>This policy is an internal document for CoLab members. It documents what kind of content is appropriate to be shared by CoLab members on the CoLab social media channels. It is intended to be a companion to the CoLab Engagement Tools and Marketing Guidelines document. This document covers specifically what and what not to post. i.e. which content is permissible for these external communications, as well as pointers about tone. There are guidelines on how to cover subjects or people in a way that helps to bring the intended message across effectively whilst avoiding controversy. This document was produced by\u2026<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 commentaire","featured_image_urls_v2":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus2-100x100.jpg",100,100,true]},"post_excerpt_stackable_v2":"<p>This policy is an internal document for CoLab members. It documents what kind of content is appropriate to be shared by CoLab members on the CoLab social media channels. It is intended to be a companion to the CoLab Engagement Tools and Marketing Guidelines document. This document covers specifically what and what not to post. i.e. which content is permissible for these external communications, as well as pointers about tone. There are guidelines on how to cover subjects or people in a way that helps to bring the intended message across effectively whilst avoiding controversy. This document was produced by\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product\/7515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/comments?post=7515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/media\/8972"}],"wp:attachment":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/media?parent=7515"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product_brand?post=7515"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product_cat?post=7515"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product_tag?post=7515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}