{"id":8002,"date":"2025-06-23T12:44:13","date_gmt":"2025-06-23T12:44:13","guid":{"rendered":"https:\/\/perma.earth\/?post_type=product&p=8002"},"modified":"2026-04-20T14:27:38","modified_gmt":"2026-04-20T14:27:38","slug":"training-and-workshop-designs-mva-ethical-marketing-for-permaculture-projects","status":"publish","type":"product","link":"https:\/\/perma.earth\/fr\/product\/training-and-workshop-designs-mva-ethical-marketing-for-permaculture-projects\/","title":{"rendered":"MVA - Marketing \u00e9thique pour les projets de permaculture"},"content":{"rendered":"

Lors de cette session d'introduction gratuite, nous avons explor\u00e9 les \u00e9l\u00e9ments essentiels du marketing \u00e9thique pour les projets de r\u00e9g\u00e9n\u00e9ration et de permaculture. Nous avons abord\u00e9 la mani\u00e8re de communiquer clairement votre objectif, de comprendre votre public et de commencer \u00e0 construire un message qui r\u00e9sonne profond\u00e9ment - sans s'appuyer sur des tactiques d'exploitation. Con\u00e7ue pour les acteurs du changement, cette session offre une alternative rafra\u00eechissante aux conseils marketing traditionnels, en alignant les strat\u00e9gies de communication sur les principes de la permaculture. Nous avons abord\u00e9 la mani\u00e8re de commercialiser comme une fleur, de diffuser de bonnes nouvelles comme un bourdon et de comprendre votre public comme un myc\u00e9lium. Un PDF avec des liens vers la conception de la session, l'enregistrement et la pr\u00e9sentation.<\/p>\n

Ce document a \u00e9t\u00e9 produit par Acad\u00e9mie Minimale Viable<\/a>. Ce travail a \u00e9t\u00e9 financ\u00e9 par le Projet Next Steps<\/a> dans le cadre de la International Permaculture CoLab.<\/a><\/p>\n

 <\/p>\n

\n

Nous avons cr\u00e9\u00e9 un court sondage pour les personnes qui t\u00e9l\u00e9chargent nos ressources. Si vous avez quelques minutes, nous appr\u00e9cierions grandement votre aide pour le remplir. Cela nous aidera \u00e0 am\u00e9liorer la qualit\u00e9 de nos ressources et \u00e0 mieux comprendre comment elles sont utilis\u00e9es.<\/p>\n

Remplissez le sondage ici. <\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

In this free introductory session we explored the essentials of ethical marketing for regenerative and permaculture projects. We covered how to communicate your purpose clearly, understand your audience, and begin building a message that resonates deeply – without relying on exploitative tactics. Designed for changemakers, this session offers a refreshing alternative to traditional marketing advice, […]<\/p>\n","protected":false},"featured_media":8984,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"product_brand":[],"product_cat":[193,195],"product_tag":[],"class_list":{"0":"post-8002","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-next-steps-project","7":"product_cat-training-and-workshop-designs","9":"first","10":"instock","11":"downloadable","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"acf":[],"featured_image_urls":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-100x100.jpg",100,100,true]},"post_excerpt_stackable":"

In this free introductory session we explored the essentials of ethical marketing for regenerative and permaculture projects. We covered how to communicate your purpose clearly, understand your audience, and begin building a message that resonates deeply – without relying on exploitative tactics. Designed for changemakers, this session offers a refreshing alternative to traditional marketing advice, aligning communication strategies with permaculture principles. We covered how to market like a flower, spread good news like a bumblebee, and understand your audience like a mycelium. A PDF with links to the session design, recording and presentation. This document was produced by Minimum Viable\u2026<\/p>\n","category_list":"","author_info":{"name":"","url":""},"comments_num":"0 commentaire","featured_image_urls_v2":{"full":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-150x150.jpg",150,150,true],"medium":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-300x300.jpg",300,300,true],"medium_large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-768x768.jpg",768,768,true],"large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"1536x1536":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"2048x2048":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"trp-custom-language-flag":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-12x12.jpg",12,12,true],"et-pb-post-main-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-400x250.jpg",400,250,true],"et-pb-post-main-image-fullwidth":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-800x675.jpg",800,675,true],"et-pb-portfolio-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-400x284.jpg",400,284,true],"et-pb-portfolio-module-image":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-510x382.jpg",510,382,true],"et-pb-portfolio-image-single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"et-pb-gallery-module-image-portrait":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-400x516.jpg",400,516,true],"et-pb-post-main-image-fullwidth-large":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"et-pb-image--responsive--desktop":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",720,720,false],"et-pb-image--responsive--tablet":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",551,551,false],"et-pb-image--responsive--phone":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-480x480.jpg",270,270,true],"mailpoet_newsletter_max":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3.jpg",800,800,false],"woocommerce_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-300x300.jpg",300,300,true],"woocommerce_single":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-600x600.jpg",600,600,true],"woocommerce_gallery_thumbnail":["https:\/\/perma.earth\/wp-content\/uploads\/2026\/03\/Copy-of-wordpress-plus3-100x100.jpg",100,100,true]},"post_excerpt_stackable_v2":"

In this free introductory session we explored the essentials of ethical marketing for regenerative and permaculture projects. We covered how to communicate your purpose clearly, understand your audience, and begin building a message that resonates deeply – without relying on exploitative tactics. Designed for changemakers, this session offers a refreshing alternative to traditional marketing advice, aligning communication strategies with permaculture principles. We covered how to market like a flower, spread good news like a bumblebee, and understand your audience like a mycelium. A PDF with links to the session design, recording and presentation. This document was produced by Minimum Viable\u2026<\/p>\n","category_list_v2":"","author_info_v2":{"name":"","url":""},"comments_num_v2":"0 commentaire","_links":{"self":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product\/8002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/comments?post=8002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/media\/8984"}],"wp:attachment":[{"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/media?parent=8002"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product_brand?post=8002"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product_cat?post=8002"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/perma.earth\/fr\/wp-json\/wp\/v2\/product_tag?post=8002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}