Mapping Permaculture Business Models

Mapping Permaculture Business Models

This project aims to identify, document, and analyze successful permaculture business models as case studies (with a focus on network/digital ventures). We aim to extract the key design elements of successful business models and provide fun, visual business model ‘archetypes’ as well as design activities that support the transition of CoLab projects into regenerative microenterprises. We also recognize the importance of mentorship in enterprise creation and will stack functions as we are interviewing successful business owners, we will ask if they would like to be included in a database of permaculture business mentors which will be published and made available to the CoLab.

Team

Vida Ashmole, Ntsikelelo Colossa, Camille Burkhard

Area

Prototyping, Emergent festival, Next Steps project

Objectives 2025

Why This Project is Relevant Now:

As many CoLab projects prepare to transition out of the funded phase, there is a vital need for inspirational business models to help teams imagine themselves as self-sustainable ventures. We want to create a resource that demystifies business models and makes them accessible and replicable for the CoLab community and beyond.

Understanding Business Models:

A business model is the ‘magic sauce’ of any organisation. It outlines how an organization creates, delivers, stores, and captures value. It encompasses the offering, market position, team, systems, and impact. It is NOT traditional ethical business planning; but rather digs deeper into the design and innovation aspects of what makes a business or project viable. For instance, a garden service that collects waste, turns it into compost, and sells it back to clients exemplifies a circular, wate-to-value business model. This project aims to uncover and document examples like this that are relevant to the digital and remote needs of CoLab ventures.

Case studies:

Identify and document at least 7 successful permaculture business models, with a focus on digital and network projects, by July 2025. We will start our research from within the CoLab and expand outwards to other business model innovators. We will conduct interviews with each project owner/team and they will be featured as case studies in our report.

Key Features:

Using a co-design session and an analysis of the results we will dig into the underlying designs and principles, especially looking for similarities and corresponding features which can be distilled. Complete by August 2025

Design Activities:

We will attempt to ‘reverse engineer’ the design process with prompts and thinking exercises to help aspiring micro-enterprise creators apply the concepts.

Formulation of Permaculture Business Model Archetypes:

We will attempt to classify and develop a fun, visual archetype for each of the business models we uncover eg. the “Earthworm – creates value from waste”. These will be represented in the report and add a fun, easy to understand way of sense-making for teams. BONUS round: If we have enough capacity we will create a poster from these archetypes for easy visual learning.

Outputs:

Report with case studies, permaculture business archetypes, key features of each archetype, and design activities to help micro-enterprise teams create and refine their business models.
Database and contact details of successful permaculture project owners who consent to offer mentorship/advice to aspiring microenterprise creators
Bonus output = Poster of business model archetypes.

Expected Outputs

To create a living document that will explore how permaculture can be used to design effective, fun, and creative business models that create financially-viable ecosocial solutions
• Begin forming permaculture model “archetypes” (Fun nature-based references which symbolize the ways in which the business model acts in the ecosystem) which could be used by permaculture teachers teaching social permaculture or permaculture for enterprise design.
• To create a database of permaculture micro-enterprise mentors who are interested in offering mentorship, guidance, and advice for the next generation

Intended Outcomes

To inspire individuals who are interested in creating permaculture-designed businesses & organisations with new ways of thinking rooted in established and successful design systems
To bring together and celebrate successful permaculture entrepreneurs in one space so their journeys and experiences can inspire and educate upcoming aspiring entrepreneurs
To strengthen the work of the Colab, especially the #permaculture-microenterprise channel, In supporting new businesses and organizations

To nourish the permaculture business community and provide new avenues for connection, mentorship, co-learning and support

outcomes 2025

 The *Mapping Permaculture-Inspired Business Models* project set out to understand how regenerative entrepreneurs build viable, ethical, and resilient livelihoods. Using qualitative interviews with successful practitioners from diverse permaculture domains, the team transformed real-world stories into case studies and ecological archetypes that illustrate how permaculture principles translate into business design. The project was hosted through the **Permaculture CoLab** and supported by the **Emergent Festival 2025**.

Through a participatory and ethical research process, the team developed a **replicable methodology** for qualitative inquiry in permaculture -combining AI-assisted transcription and synthesis with strong consent frameworks and collaborative review. The process not only produced valuable insights but also served as a **capacity-building experience** for emerging researchers. Every participant offered to mentor others, seeding the foundation for a future **regenerative business mentorship network** within the CoLab.

Key successes include the creation of rich interview data, the development of the *Permaculture Business Archetypes* guide, and the introduction of the **Eight Forms of Capital** framework as a tool for mapping non-financial value flows in enterprise design. The project also reaffirmed how research can embody permaculture ethics -care for people, care for the Earth, and fair share -by prioritizing collaboration, consent, and reflection.

Next steps include deepening the archetypes through collective reflection with interviewees, visual mapping of value flows, and developing an improved design for the guide. The team also hopes to continue this work as the foundation for a CoLab-based **incubator and mentorship program** for regenerative entrepreneurs worldwide.

 

 

resources created

contact links

Connect with the team:
We are especially interested in hearing from people who want to use and adapt this work, expand on the idea of a CoLab incubator for regenerative business, experienced folks who would like to offer mentorship to entrepreneurs, and people who have projects that could benefit from our experience and design thinking.

**Connect with Siobhan Vida Ashmole**

Vida is available for participatory action research, design of regenerative business incubation/ acceleration programs, entrepreneurial education design and applied AI for ethical business solutions and training.

– Internally on CoLab Slack: @vida

– LinkedIn: **Siobhan Vida Ashmole**

– Email : vida@blissherbals.co.za

**Connect with Camille Burkhard**

– Internally on CoLab Slack: @Camille Burkhard

– LinkedIn: **Camille Burkhard**

– Email : camilleburkhard@me.com

**Connect with Ntsikelelo Colossa:**

– Internally on CoLab Slack: @mkhulu

– LinkedIn: **Ntsikelelo Colossa** https://www.linkedin.com/in/ntsikelelo-colossa-40505517/]

– Email : ntsikarise@gmail.com

Permaculture Glossary

Permaculture Glossary

Create a glossary for CoLab and permaculture, including linking to related terms from other disciplines. Enable community contributions to glossary.

Team

Ewan Findley, Kate Swatridge

Reporting Officer: Ewan Findley

Area

Emergent festival, Next Steps project, Prototyping

Objectives

1. Research and list current glossary efforts from across the network (by end April)

2. Review different approaches taken to the above list and evaluate pros/cons (by end April)

3. Define needs of a new glossary system based on learnings, include the consideration of a community contributed maintenance model (by end May)

4. Design new glossary system (by end of June)

5. Begin collecting terms and definitions from networks, in part from volunteers, in part by aggregating data already collected with permissions (July to end of September)

6. Build new glossary system (July to end of September)

7. Publish and promote glossary across networks in CoLab Slack, website, newsletter & ask others to share and start using it (September)

8. Strategy for continued stewardship (September)

september 2024 update

The glossary project has been delayed and will undergo a team change, still hopefully delivering in time.

resources created

contact links

Permaculture in Africa

Permaculture in Africa

We would like to explore the possibility of incubating a circle that would bridge the gap between grassroots projects in Africa and the CoLab (and beyond). 

Team

Mhkulu Colossa, Siobhan Vida Ashmole, Josie Redmonds, Aimee Fenech

Reporting Officer: Mhkulu Colossa

Area

Prototyping, Emergent festival, Next Steps project, Diversity, participation and engagement

Objectives 2025

The high level objective is to grow and strengthen the work of the Permculture in Africa (PIA) circle through a project designed to help meet the needs of grassroots PIA members in navigating and getting value from the CoLab. This project aims to create an accessible onboarding pathway/guide as well as curate/collect resources tailored for PIA grassroots projects.

Objectives:

1. Develop a guide/pathway for permaculturists from Africa to better navigate the CoLab and the resources provided.

◦ What is it -introduction to CoLab, why are you here , where to go next, what is available, permission to engage/culture, add people you meet in CoLab to linkedin/other sm, how to be an egaged community member (refer to training) – a short document

◦ By when we will complete it: – Mid August – testing time in community

◦ How will we know that this has been successful / quality output / relevant – feedback from community and PIA circle, feedback from African Permaculturists who would like to join/ have joined.

◦ How will it be useful post grant: it is a resource which is valuable to people coming in post funding and still be useful to help them becoming engaged.

2. Curate, collect, and share resources tailored for PIA grassroots projects, including opportunities, information, capacity building, funding, and co-marketing:

◦ What is it that we are sharing – opportunities, information, capacity building, funding, and co-marketing, identify key areas to start (identified by the community)

◦ How many resources – depends on budget est 1 hour per post – could be multiple resources per post

◦ How will we know that this has been succesful / quality output / relevant – think hard about the curation and really highlighting the value

◦ How will it be useful post grant – focus on perennial (how the seasonal can be perennial – eg share funder not funding opp with deadline)

◦ When do we do this – throughout the project time

Outcomes 2025

Objectives 2024

We would like to conduct a picture forming exercise to put together a Vision, Mission and Aims for this project that is co-created by stakeholders present in the CoLab

Starting with answering:

  • what could be the main objectives of this project

  • what could be the next steps in order to get the project on the road

  • Who needs to be included and consulted to make this project effective?

  • What do we consider effective and impactful here?

At the end of this exercise we should be able to:

  1. produce a co-created VMAs

  2. identify next steps & have enough information for an action plan

  3. Identify possible collaborators/ important groups we should consider working together with

We aim to complete this exercise between March 18 and April 15 and would release the findings during the Emergent Festival.

outcomes 2024

We have completed the picture-forming exercise, co-created VMAs for this new circle, and come up with a list of potential collaborations and next steps.

Permaculutre in Africa is now a new circle within the CoLab.

Members are: Vida Ashmole, Aimee Fenech and Josie Redmond

resources created

VMAs.

Picture forming journey.

contact links

Tepla Gora Eco Market

Tepla Gora Eco Market

A community-driven marketplace that connects small organic and handcraft producers from Carpathians, wider Ukraine (and soon beyond) with international buyers.

The idea comes from Tepla Gora Eco Centre, based in Carpathian mountains, Ukraine. We are a natural retreat, ecovillage, volunteering and permaculture centre. Our website is teplagora.org.

The online marketplace for local organic products has been part of Tepla Gora’s vision from early on. But it was due to the war that some internally displaced people (IDP) that stayed at the eco centre have joined the team and together we started looking at ways to build more resilience in these uncertain times. The eco marketplace seemed like a great opportunity to do that in a way that would be a win-win-win: by diversifying our organisation, supporting IDP team members and scaling our impact by supporting local ecopreneurs and the broader community in Ukraine and soon abroad.

Team

Andriy Grushetsky, Iryna Kotsar

Reporting Officer: Andriy Grushetsky

Area

Prototyping, Emergent festival, Next Steps project, Diversity, participation and engagement

Objectives

To support the project manager financially for one month.
To buy example products for trial and/or order professional photography services.

OUTCOMEs

Project Update October 2023

A market stall at Tepla Gora cafe has been set-up and we have been selling local hand-made products to the eco centre visitors. There have been circa 40 sales with a 6 euros average purchase for total of 300 euros.

We have researched and put in place systems for card payments processing (both for offline and online), cash register, accounting and stock management.

Branded packaging and stickers were designed and produced for Tepla Gora branded products.

We promoted the ecomarket during our events and through social media.

The online store language has been changed to Ukrainian to accommodate the interest from our community in Ukraine and to get some online traction quicker.

We have also polished the store design, navigation, texts and have been adding the products descriptions and photos. We added the payment method and integrated delivery service provider functionality.

We are planning to promote the online store in Ukraine first (Q1, Q2 of 2024), and then to add the English version and promote it abroad (Q3, Q4 2024). At the same time we will continue engaging with small craft producers and permaculture farms to add their products to the marketplace and expand the products range.

resources created

 

Tepla Gora’s online presence and in-person shop:

contact links

Domestic Waste Water Systems – Legislation?

Domestic Waste Water Systems - Legislation?

On the list of climate actions any home with a garden can “easily” engage in, we’d like to see the topic of Domestic Waste Watershow to avoid them and how to reuse them in our immediate landscapes; for food resilience, for wildfire prevention, for shelterbelts for biodiversity and so on.

The NBS of reedbeds or other phytopurifying installations are well known solutions already for working with grey waters. WET-lands or leeching fields can also take higher levels of “contamination”. Vermicomposting toilets work, and in combination with a secondary and terciary purifying process (aquatic plants in gravel beds + woodchip bowls or channels in combination with vegetation) provide a nutrient rich water source for our foodscapes, firebelts and biodiversity hedges.

Project Aims

We feel there is a need for awareness raising of these Nature Based Solutions on a domestic scale as well as a lack of transparency in legislation in these matters.

Therefore we would like to take time to list European and maybe also global legal frameworks that allow to reuse domestic waste waters in our gardens and under which circumstances.

We want to identify and document case studies and free up funds to conduct proper research such as laboratory tests on effluents of maturing and mature systems and/or soil irrigated with these effluents.

Ideally we can give anyone working with water professionally the jumping board they need to back up their often innovative (to the ears of some) solutions in front of administrations or their clients, especially now that we are living a general time of droughts and floods in many areas of the globe.

Team

Aline VaMo, Kinga Milankovics

Reporting Officer: Aline VaMo

Area

Prototyping, Emergent festival, Next Steps project 

Objectives

April 2023


1. Survey
:

    1. During the 2 months survey we gather information about already existing material online in the form of infographics, articles, documents, professional services and projects in favour of using the NBS mentioned above and document the resources found in a NextCloud folder and spreadsheet with links.
    2. During this stage we also search for legislation and list interesting resources or research papers mentioning such legislation in a spreadsheet and NextCloud folder.
  1. Analysis: During this 2 months’ phase we go through the materials found and identify the top 3 case studies, the top 3 legal frameworks to work within and the top 3 habits to adopt for optimal reuse of your domestic waste waters
  2. Design: In the last phase of again 2 months we will edit the data and the raw material, and pour it into an informative, professional looking, educational slideshow presentation that can be shared online.

OUTCOMEs

September 2023 Update

So far we have started a database that is open to the public and which we hope you can can add resources to: https://cloud.perma.earth/s/Xx4ZWSZ9ReoTMDD

We are working on pouring the key findings and case studies of this Emergent Festival funded project into a shareable presentation format, which should be ready by the end of October, as per the “Next Steps Project” outline for this edition of the festival.

resources created

1/ Database of Resources (legislation in different languages, case studies, forums, information, books, training and more) – (hoping this link works as a collaborative document for anyone visiting the project webpage)

2/ Presentation of findings, as per objectives – 3 legal frameworks in the spotlight (EU in the end), 3 case studies, 3 top recommendations for the home

contact links